Prior to the pandemic, pre-packaged meals were primarily sold as weight loss, nutrition and convenience solutions to those looking to lose weight and/or live healthier, from companies recognized as being in the weight-loss industry. More recently, a whole new crop of meal-kit suppliers is vying for space in the refrigerators and pantries of individuals and families who aren’t necessarily concerned with losing weight.
History and adaptability of the firms and individuals in this business are expected to play a key role in the story. Marketing and testimonials should also be factored in, along with sales figures and advertising techniques.
