1- More and more companies are building in-house agencies for some or all its advertising production. What is driving this trend and what are the downsides? (see notes called ANA 2018 Study… and ‘1 – ANA 2019 Study..’)
2- You have been invited to pitch all of the CIBC advertising business. It involves TV, print and digital and represents $40M in fees to your agency. What is your approach to the pitch? (see notes called Assignment 3 On the pitch)
