Though sustainability initiatives are admittedly often driven by regulatory requirements, an increasing number of companies are noticing that they frequently result in decreased operating costs and increased revenues. Recent research has shown a strong and positive link between successful sustainability strategies and corporate value. Sustainability can enhance businesses in several ways. Explain and analyze how one organization/company in the Kingdom of Saudi Arabia is benefiting from sustainability initiatives.
Please include introduction and conclusion also use 4 references including this book as main reference Cavusgil, S. T, Knight, G., & Riesenberger, J. (2017). International business: The new realities (4th ed.). Boston, MA: Pearson. ISBN: 9780134324838
