Book : Belasen (2008). The Theory & Practice of Corporate Communication
and article attached
Complete the assigned readings especially chapters 2-8 and 11-12 in Belasen’s Corporate communication book and discuss the following questions:
1. What is the usefulness of the CVFCC in addressing inter-connectivity across internal and external communication systems and functions?
2. The different functions of corporate communication reflect the need to respond to multiple organizational constituencies. Give examples of such constituencies and discuss the challenge of creating consistent messages across these constituencies.
