Questions for the case write-up:
1. Define the case challenge and classify it through the type of challenge and the type of strategy frameworks. ( 2-3 sentences)
2. Choose the market you recommend to NUComm to offer. Justify your choice with matches between Opportunities and Strength. ( The majority of the paper)
3. Formulate the positioning strategy for that market. Formulate the global strategy and entry mode. (2-3 sentences)
