At the beginning of the assignment due class session, submit a summary of your research compared to your experience in physically visiting and shopping in a retail business. Discuss the businesss strengths and weaknesses in the branding factors you have learned in this course-to-date (class lectures and reading through Chapter 7) vis–vis what you see, feel, and experience in the business. Summarize the brands strengths and weaknesses, along with how you would improve the businesss branding and customer experience. This paper should be 7-10 pages (double-spaced, stapled).
