Pick a product category. Profile the brand personalities of the leading brands in the category using Aakers brand personality inventory? Review the article Brand Personality in a COVID-19 World. (Links to an external site.) https://blmllc.com/brand-personality-in-a-covid-world/ Why is it important for brands remain consistent and make sure that their messaging matches the moment?
Also please Read the Chapter 9 I uploaded to files
Feel free to share examples and insights from online sites and sources to support your responses.
Additional Resources:
BrandWeek (Links to an external site.) https://www.adweek.com/category/brandweek/
Interbrand (Links to an external site.) https://www.interbrand.com/newsroom/
Brand Strategy Insider (Links to an external site.) https://www.brandingstrategyinsider.com/
Think with Google (Links to an external site.) https://www.thinkwithgoogle.com/
Social Media Today (Links to an external site.) https://www.socialmediatoday.com/
Forbes CMO Network (Links to an external site.) https://www.forbes.com/cmo-network/?sh=7cf4a6561995
Strategy+Business (Links to an external site.) https://www.strategy-business.com/tech-and-innovation
Inc.com (Links to an external site.) https://www.inc.com/
The Verge (Links to an external site.) https://www.theverge.com/
GreenBook Blog (Links to an external site.) https://www.greenbook.org/mr/
Marketing Dive https://www.marketingdive.com/
