Social Media in Business (BUS5415.E1)

Assignment 4, Worksheet

NAME: Type your name here

Please “Save As” this file and include your name in the file name before you upload to Moodle.

DIRECTIONS

In this exercise, you are going to apply what you learned from the materials and identify example content ideas for your four organizations that were approved during week one:

· B2C company

· B2B company

· Non-Profit organization

· Government organization

For each of the organizations you will think of three different content ideas where for each content idea, you will provide:

· Business purpose (the reason the business would create the content; and yes, you can use one that you provided in the assignment from week two.)

· Audience intent (the reason for the content)

· Content type (there are plenty of examples in your class materials; but you are not limited to these.)

· Short description of the content (explain the subject matter/topic of the content type; 2-4 sentences.)

A framework for your answers and ideas has been provided, so just follow the format for the types of information that need to be included. This is Not a design exercise. I don’t expect you to develop any visuals; so, for any content ideas, you’ll just need to provide a short description.