With the launch of the new product offering, it has been determined that a new sales team dedicated to the new product line will be the best approach. You will need to select current sales representatives from the company as well as hire new sales representatives to create the final sales team of 8 professionals.
The new sales force will be given the assignment of connecting and educating current customers on the new spice blend offering. The sales force will also be responsible for identifying the top, new potential customers and educating them. The goal after one year is to have 10% of the current customer base also ordering the new products as well as having at least one new customer per sales professional.
To prepare for the new team, you need to create the following documents and submit as one, unified document:
The formal job description for this new sales team which should include a brief description, list of required skills, and qualifications as well as a list of desired (but not required) skills.
An organizational chart highlighting how the 8 sales representatives are organized (by regions, by customer industry or size for example).
An email to the Vice President of Sales and Marketing recognizing and recommending the need for her to spend time with this new sales team as a motivational tool.
Supporting paragraphs used to explain each piece to further clarify and rationalize the choices made.
APA (edition "APA 6")
Darden Restaurants Strategy Development
Organizational Structure This part should include a description of which corporate-level organizational structure is appropriate for your company (i.e., multidivisional structure, strategic business unit, or corporate matrix). You should explain why this new structure is Read more…