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Read the Case, Daimler Chrysler merger and the impact of culture clash, in Textbook page 57 and prepare a written analysis by discussing the following questions. You are required to research for the analysis.   

  1. What is your position on Daimlers strategic move on this merger?
  2. What are some of the major differences you see in doing business in Germany if you are an American?
  3. Renault Motors is a French firm that owns Nissan Automobile of Japan. Why do you think this merger worked when the Daimler Chrysler merger did not?
  4. Think of ways that the Daimler Chrysler merger could have been encouraged to succeed.
  5. Where is Daimler now in 2020? Where is Chrysler now in 2020?  What is your assessment on Fiat Chryslers global strategy? Discuss its future.

Paper Guidelines and Requirements: 

  1. Requires the length of a 3-4 page paper in APA format: double-spaced, including a cover, case analysis (1-2 pages) and a reference page 
  2. Follow the APA format for the paper. Make sure to use in-text citations for all of your writing. Although you are summarizing the work into your own words, you must identify where the information is coming from within the text of your paper. Download the APA guide at https://owl.english.purdue.edu.
  3. Include citations of the websites addresses or other sources from which you found the factual information stated in your analysis.