Marketing

Topic: How can you as professional marketer create value for your target groups? Which methods are there and when are you to use which method. Use examples to explain. Quotations and references are to support your own discussion. Used references needs to be pre-viewed literature.

Hello. This is a part of a group project.I have to do Data Gathering. Please only do a part about data gathering. I have included instructions about what Data Gathering is.I have also included the Google Document to look at the what group is doing.https://docs.google.com/document/d/11ZByHYShbm5_CkvaQTJJu77Wh8HUdh9WqBGF6HJWMuE/edit?ts=5e655706Please reach out with questions. 6. Read more…

Criteria for Written ReportSUMMARYProvide a clear discussion of 3 to 4 major themes or ideas from the book, and explain why the ideas are important.  Summary should be thoughtful and accurate. HOW BOOK WILL AFFECT YOUThe students will provide a minimum of two specific examples of how the material will affect Read more…

the task is to talk about a media company (AT&T) First describe the history of the company, how it started; then talk about its business model (talk about paid partnerships, advertisements, business acquisitions, which companies they own, maybe talk about whether they are relying a lot on paid content)then talk Read more…

Please develop an idea for a radio program offering project (radio news feature, mini-series, or segment)that targets the San Jose-San Francisco-Oakland U.S. combined metropolitan region (CMA) that has alarger population of residents from MENA (Middle East and North Africa), i.e. a target market. For thiscase study, you will develop a Read more…

An introduction and literature review examining the image repair strategies (using the image repair theory) used by those accused in the #MeToo Movements. Also, incorporating the use of social media as a dissemination platform and how that impacts the public reaction. I have included an annotated bibliography as well as Read more…

Q1 – Review the website of FCB/Six https://fcbsix.com/.  There are AdAge Data/Analytics Agency of the Year and one of the most decorated agency in Canada.  They punctuate the penultimate class of the semester with their mix of creativity and data.  Under their work look at their Pflag and Go Back Read more…

In this unit, we discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a product that you have seen with either effective or ineffective market segmentation. Explain what makes the market segmentation effective or ineffective.Your journal entry must Read more…