In the Module 4 Case, we will complete an in-depth analysis of an organizations culture, and determine the extent to which the organizations culture fits with the organizations strategic choices. Begin by reading the following article:
Ford, R. C., Wilderom, C., & Caparella, J. (2008). Strategically crafting a customer-focused culture: An inductive case study. Journal of Strategy and Management, 1(2), 143-167. Retrieved from ProQuest.
Case Assignment
Using the article above, write a 6- to 7-page paper in which you address the following:
Complete an in-depth, comprehensive analysis of the Gaylord Palms organizational culture and values, analyzing the ways in which the specific components of organizational culture and values assist or impede the success of the organizations strategic choices.
Keys to the Assignment
The key aspects of this assignment that are to be covered in your 6- to 7- page paper include the following:
Using the Module 4 Background readings related to organizational culture, and after performing additional research in the library, explain how organizational culture at the Gaylord Palms Hotel:
Creates meaning for its members;
Establishes informal organizational controls; and
Ensures (or alternatively, hinders) the success of Gaylord Palms strategic choices.
Which of Gaylord Palms values are most salient, and how do these same values relate to the organizations culture?
What is required for an organizations culture to be effective? Is Gaylord Palms organizational culture an effective culture? Why or why not? Be specific.
What specific characteristics/elements of Gaylord Palms organizational culture do you believe are most significant relative to ensuring the success of Gaylord Palms strategic direction (e.g., symbols, artifacts, roles, etc.)? Why?
Be sure to use a minimum of three (3) library sources in support of your answers
