Priority 1
Target Market and Demographics: African-American, Low income
Department/Program/Service: hypertension
Marketing Technique: YouTube, Billboard, newspaper
Discussion:
I decided this target market and demographic to be the first priority as disease and disability are frequent in this community, high death rates, and a reduction in life expectancies because of hypertension. The Services about hypertension for Missouri is critical to this demographic as it is the leading cause of death in Missouri. According to Spencer, (2019). Hypertension is a serious issue in Missouri as it is a “silent killer.
The strategies for marketing align with the purpose, vision, and values of the organization since it is accountable and honesty for the information shown on marketing tools, that is YouTube and the newspapers, and billboards (Berkowitz, 2021). It ensures that we can reach the old African-American population in communities which is our primary goal. It helps to promote and identify the implication of the state-funded funds hence promote diversity hence allow the enormous amount of information supporting in fighting the healthcare crisis.
Priority 2
Target Market and Demographics: Hispanic, low-income
Department/Program/Service: Rural-areas Health
Marketing Technique: Facebook, Television advertisements and word of mouth
Discussion:
I have chosen this specific market and demographic to take the second priority since the diseases and disability are rampant in the Hispanic community. The market includes geographic isolated, lower-socioeconomic status, increased risks in health and limited career opportunities. Also, an increased percentage of chronic disease and reduced general well-being in rural groups.
The Rural-area Health Program for Missouri is important to this specific group as is takes care of the requirements of Medicare and Medicaid (CMS) patients in rural-areas. The program therefore supports and stabilizes out-patient primary care in under-served rural areas by providing doctors, and other medical physicians.
The marketing plans align with the program’s purpose vision, and values as it ensures the commercials adhere to moral ethics. The primary goal is to ensure that we get to the patients and also potential patients in rural-areas and help in promoting and partnering with other organizations. According to Berkowitz (2021), Facebook and TV commercials allow response and timely communication to be reliable.
Priority 3
Target market and demographic: White-low-income
Department/Program: Oral-Health
Marketing technique: radio, pamphlets and Twitter
Discussion:
There is a little support in socioeconomic, illness, and decrease in welfare and all-purpose health in the White-low-income community. The market includes a population in geographic isolated, low socioeconomic status, and a demographical area with a poor access to education. The Oral-health program provides preventive care as well as educates Missourians on brushing and making better healthy food choices (Syed et al., 2021).
The Oral-Health services aims in making available important information in these areas for this market. The programs avail the centers with low-cost dental and medical care services. The Missouri oral health programs provide education to individuals on various issues on dental hygiene, water fluoridation, and support for individuals with developing disabilities of all ages.
The advertising tools such as, pamphlets, radios and Twitter align with the purpose, vision, and values. They observe to the ethical rules and follow the highest standards and requirements (Berkowitz, 2021). The promotion strategies do not compromise the truthfulness of this organization.
References
Berkowitz, E. N. (2021). Essentials of health care marketing. Jones & Bartlett Learning.
Kerins, J. L., Koske, S. E., Kazmierczak, J., Austin, C., Gowdy, K., Dibernardo, A., … & Seoul Virus Working Group. (2018). Outbreak of Seoul virus among rats and rat owners—United States and Canada, 2017. Morbidity and Mortality Weekly Report, 67(4), 131.
Spencer, E. (2019). Management and support of uninsured patients with diabetes type II within a nurse managed clinic.
Syed, M., Ahmed, F., Zahid, N., Khalid, N., & Israr, N. (2021). Essentials of Healthcare Marketing. Asian Journal of Medicine and Health, 73-79.
