You have recently discussed digital marketing with some colleagues working at different companies, and you realize that email and mobile marketing strategies are missing from the Costa’s digital marketing efforts. Since many of your customers could be reached there, you approach your administrator with this information, and she has asked you for a report detailing:
Summarize email and mobile marketing and include an analysis of the strengths and weaknesses of each method.
Hypothesize on how each could be used by the case document company and what the strategy might look like.
Include a visual mockup for a Costa’s marketing email using a free account on Mailchimp.com or other email service provider, including subject line, pre-header, image, body copy, and call-to-action.
Select an existing mobile ad template (320 X 100) you feel is effective on BannerSnack.com (free account) or other graphic design software, and make edits tailored to Costa’s with justification for your creative choice. Supply the .jpeg or .png of the edited mobile ad you created.
Conclude your report.
Why it is important to pursue email marketing campaigns?
Why is mobile marketing important to act upon instead of simply focusing on marketing solely to a desktop computer world?
