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A marketing campaign would not be successful without gathering sufficient data. Surveys and questionnaires are a great and inexpensive method for retrieving data. During this week’s assignment, please identify the ultimate goal of your survey by focusing on the questions below:

  • What would you like to know about the stakeholders of      the organization?
  • What information can help the hospital stay      competitive?

These questions will assist you during the creation of your survey or questionnaire.