Creative Brand Strategy
Objectives
Create a brand strategy for your entertainment business
Define your unique brand identity and develop creative concepts to establish your new company brand
Instructions
Using what you learned in the assignment readings and the brand identity lessons, you will create a new brand strategy for your entertainment business. You will define your unique brand identity including your creative brief, research of your creative strategy, and specific brand identity including logo concepts, your Brand Identity Prism, and your corporate culture, mission/mantra, and tagline.
Section 1. Creative Brief
Section 2. Trademark: Pursuing Strong Brand
Section 3: Brand Identity
Resources
Brand Identity Guide, LinkedIn Learning
Art & Copy Abstract: The Art of Design
Article: Pursuing Strong Brand – see below
Defining Brand Identity by Carol Phillips:
http:// www.slideshare.net/CarolPhillips/defining-brandidentity
Guy Kawasaki, Creating Mantra not Mission: http:// www.youtube.com/watch?v=jT7xlFTinIw
The Brand Gap, Chapter 3: Innovate, pgs. 73-79
Logo Review: http://www.UnderConsideration.com/brandnew
Brand Identity Guide example: http:// www.logodesignlove.com/brand-identity-style-guides
Corporate Culture (Zappos) https://youtu.be/WiIeImBFRK4
