Critical Thinking Questions (chapter 8)
What PESTEL factors supported Teslas success? Which factors posed challenges?
How has Teslas strategic position changed since it was founded in 2003?
What kind of responses would you expect from Teslas rivals in the automobile manufacturing industry to the Model 3s popularity?
Sources: Tesla company website: https://www.tesla.com/ and investor relations site: http://ir.tesla.com/; Edmunds, Top 10 Best Selling Cars in 2003. https://www.edmunds.com/car-reviews/top-10/top-10-best-selling-vehicles-in-2003.html (updated May 12, 2009); Bill Vlasic, In Pivotal Moment, Tesla Unveils its First Mass Market Sedan. New York Times, July 29, 2017, https://www.nytimes.com/2017/07/29/business/tesla-model-3-elon-musk.html?ref=business.
