Apply what you have learned about logical fallacies and rhetorical appeals to interpret and summarize the articles. Consider the following questions:
If the participants are aware of misleading manipulation techniques, are they immune to their effects?
What are the limitations of these types of fear inducing tactics?
How would you react if you were a subject in one of these studies?
What can we take away from these articles to apply in our own topics?
Where else have you seen these types of fear tactics applied (e.g., advertising, social media, word of mouth, etc.)? Are these other mediums effective? Why is that the case?
Articles-
Fear advertisements: influencing consumers to make better health decisions
DOI:
10.1080/02650487.2014.996278
Fear appeals in social marketing: The case of anti-speeding video advertisement “Mistakes”.
DOI:
10.1362/147539217X14909732699480
