Imagine that you are the UK bicycle producer Raleigh and you decide to go into Myanmar (Burma).
1. Discuss the opportunities and risks facing Raleigh in this market (50% of grade).
2. Discuss which entry mode and market strategy you would recommend to enter Myanmar (50% of grade).
Please incorporate the readings and the lessons from the many cases/discussions over the 3 days of the course into your answer as appropriate.
