You are required to choose one case from the four mini case studies we discuss this semester, and submit a two-page write-up for the case of your choice after class discussion. In the write-up, you are expected to discuss the most important take-away that you have learned. Instead of simply summarizing the case, you must focus on providing evaluations and critiques from managerial perspectives, and assessing the possibility of generalizing the solutions discussed in the case to a different or broader context. You can use bullet points, diagrams, prose, or any other format that helps communicate your thoughts effectively.
Your score will depend on your performance in the following aspects: (a) demonstration of a good understanding of the case study, (b) articulation of your analysis and reasoning using relevant marketing and business knowledge, and (c) professional writing (e.g., no typo, no obvious grammatical errors, consistent format, etc.).
The write-up is expected to be completed within 2 pages in the format of single-spaced, Times New Roman Font Size 12 and 1-inch margin.
