Evaluate whether the Fiat Auto acquisition of Chrysler represents a growth strategy. Conduct outside research and prepare a 1 page (500) analysis of the following key strategic issues:
Analyze the external environment in which Fiat competes, including identification of the critical strategic factors in each of the following areas:
The General Environment
The Industry Environment
The Competitor Environment
Based on the analysis of Fiat’s external environment, what recommendations can you give Fiat’s management to improve and continue the company’s successful expansion of the Fiat vehicles into the United States market? Your recommendations should be an integrated and coordinated set of commitments and actions that will exploit the company’s core competencies, sustain growth, and ensure maximum performance and value for shareholders.
