This week we are going to revisit global communications. During week 1, we discussed communicating with someone of a different culture. Now that we have covered so much material, I would like to take a more professional look at global communications. So many companies are multinational today.
For this week’s discussion, choose a multinational company and discuss their performance in at least one other country. What changes did they need to make to be successful outside of the United States? Were they effective?
