Case: GoPro in 2017
Available from the textbook (6th edition): Essentials of Strategic Management: The Quest for Competitive Advantage 6th edition by Gamble, Peteraf, and Thompson (case 7 page 307)
Case Questions:
1. What are GoPros resources?
Use table 4.2 as a guide.
Classify the resources into tangible and intangible.
Name 23 tangible and 23 intangible resources and briefly explain.
Use bullet points.
Maximum length for your answer to this question: 100 words.
2. What are GoPros competitive capabilities?
Name 23 capabilities and briefly explain.
Be concise and to the point.
Use bullet points.
Maximum length for your answer to this question: 100 words.
3. Identify a potential core competency for GoPro and determine whether it leads to sustainable
competitive advantage.
Identify a bundle of resources and capabilities that has potential to be a core
competency.
Run the VRIN tests and conclude whether it is a core competency or not.
Be concise and to the point.
Use bullet points.
Maximum length for your answer to this question: 150 words.
4. Which one of the five generic competitive strategies discussed in Chapter 5 most closely
approximates the competitive approach that GoPro is employing?
Maximum length for your answer to this question: 50 words.
