Integrative Case 1.1- INDIGENOUS REVERSE INNOVATION FROM THE BASE OF THE PYRAMID
Mike W. Peng (University of Texas at Dallas), Yanmei Zhu (Tongji University), Pek-Hooi Soh (Simon Fraser University)
Create a two page case study (outline requirement attached), answering the following questions:
Case Discussion Questions
From a resource-based view, what are some of the outstanding capabilities that EV producers in China have? Why is it that their larger competitors (incumbents) in China do not have such capabilities?
From an institution-based view, why are domestic incumbents in China—in collaboration with global heavyweights—interested in leveraging their influence on the Chinese government to heighten entry barriers for EV producers?
Given that some EV producers from China’s BoP can penetrate the U.S. market, what are some of the lessons from indigenous reverse innovation in the era of globalization?
