The product is the Miami Hurricanes Football Team:
-Create awareness.
-Increase the value of the experience.
-Explain how and where advertising will take place.
-Give personal selling strategies.
-Explain which and how promotions will reach various segments.
-Have season-long in-game promotions for halftimes and time-outs when applicable.
-For game promotions, include the contest that the promotion will be used for. You should have a promotion for all home games. (All home games are at the Hard Rock Stadium)
-Describe the product (Miami Hurricanes Football Team) and its extensions. Create a matrix for product positioning using price and level of excitement and price and level of performance in comparison with other sport products in the market.
