Q1 – Glossier grew out of the beauty blog Into the Gloss. What do you view as the Into the Gloss success factors? How were they leveraged for the DTC brand Glossier? Brandless another big DTC brand targeting a similar audience failed this week. Does Glossier have staying power? Why?
Q2 – Glossier is considering buying advertising for conventional TV. Is that a good or bad idea and why? Regardless, write the creative brief that would be used to launch Glossiers first foray into TV.
here are a lot of questions packed into the first Q. You need to be economical with your words and what you choose to give focus. You can google and find more information. Here is one link https://www.forbes.com/sites/pamdanziger/2018/11/07/5-keys-to-beauty-brand-glossiers-success/#18f0b03c417d
The second Q asks you to write a creative brief. You have some old examples of briefs attached. Pick any of them or make your own. There are common elements in them all that you should use.
