Over the last half-century, the health care industry has demonstrated significant movement toward segmentation. This segmentation of the health care industry has roots in marketing management and has created health care organizations based around both organizational types and target market populations. Organizational types may be determined by a variety of factors and include institutions such as specialty hospitals and urgent care clinics. Target populations may be determined by behavior, age, medical condition or other factors. In this assignment, you will analyze the role of marketing and segmentation in creating and changing a particular type of health care organization.
Directions:
Write a paper of 1,000-1,250 words that analyzes the role of marketing and segmentation in creating and changing a particular type of health care organization. Include the following in your paper:
A clear identification and explanation of the type of health care organization and its target population.
An analysis of how marketing and segmentation in the health care industry have been determining factors in the creation of this type of organization.
An analysis of how this type of organization has changed under the continued influence of marketing and segmentation in the health care industry.
The thesis, purpose, and conclusion are core elements to be included in all papers.
The thesis and purpose are clear and comprehensive; the essence of the paper is contained within the thesis. The thesis statement is the overarching claim that connects the paper. Include the following two statements in the introduction: (1) The thesis of this paper is, (2) The purpose of this paper is
Conclusion
The summary/conclusion is reserved for a brief recap of the key points you have discussed. Your argument needs to be an orderly and present justification of claims. This is your opportunity to restate the points that support your argument. In-text citations should also be included in this section. No new information should be introduced in the summary/conclusion.
