You are to add the next section of your marketing plan which is the segmentation/target marketing strategy section. Since you are eventually going to be turning in one plan it is a good idea to just add each section to the sections completed in prior weeks. Hint—make sure you understand the difference between target group and segmentation. You segment the market using such factors as geographic, demographic, or psychographic. You then target within that segment such as age, sex, hobbies, etc. Segmenting the market requires thought and precision and flows from your environmental analysis and the 5Cs and once you identify the segments and identify the size and viability and what fits with core competencies, selection of markets to target to begins. Good detail is expected here along with research. Make sure you cite the sources of your data and follow the marketing plan guide below.
