Directions
After completing the readings, write your initial discussion post.
Using each of the three readings (citing and referencing each one), compare and contrast common themes and viewpoints each one has about sustainable competitive advantage.
Using an organization where you have worked, what might some of their sustainable competitive advantages be? Are they using those advantages well or not?
Unit 1: Discussion 2
Directions
Select 2 companies in the same industry (example: Target and Walmart; Ford and Chrysler; Verizon and T-Mobile). Using sources to support your thoughts, describe what you feel are the differences in strategy/focus each company uses, the unique value each tries to communicate to customers, and how successful you feel each company has been at implementing and communicating their strategic advantages.
