(1) Scenario:
Scenario As a young entrepreneur you must now develop your chosen travel and tourism business idea further.
Japanese style Spa with Japanese culture, well-being, hot-spa entertainment with AR/VR theatres and game centre
Target: Young generations/people who are interested in this service, Health-conscious and aware people
Area: South West of England (Dorset)
(2) Tasks:
You must draw up a start-up plan and a marketing strategy for your business idea to launch it and raise customer awareness.
Start-up Plan: A detailed explanation of your proposed travel and tourism business idea, fully justified using your previous research analysis.
A thorough start-up plan for the proposed travel and tourism business idea. Analysing its feasibility (will it work?). You should include consideration of the legal implications that may affect your proposal, accurate and relevant financial data to support the enterprise and details of the resources needed.
Marketing Strategy: A marketing strategy for your new business, including a well-balanced marketing mix.
An assessment of the potential effectiveness of your strategy, explaining carefully why each part of the marketing mix is important in raising awareness of your new travel and tourism enterprise.
Evaluation: Evaluate your start-up plan and marketing strategy. Taking into account the timeline and budget available and any restrictions.
(3) Criteria which must be covered in the report (task/sube headings)
1. Explain the proposed travel and tourism business.
1.1 Produce a start-up plan for the new travel and tourism business.
1.2 Analyse the feasibility of the start-up plan for a new travel and tourism business.
2. Explain why elements of the marketing mix are important in raising awareness for a new travel and tourism business.
2.1 Prepare a marketing strategy for the new travel and tourism business.
2.2 Assess the potential effectiveness of the marketing strategy in raising awareness for the
travel and tourism business.
3.Evaluate the feasibility of the start-up plan and marketing strategy taking into account any restrictions.
