Instructions
Continuing with the Quaker Oats oatmeal theme, review the definitions of the differing types of satisfaction:
Anticipation
The excitement, energy, and thoughts of the upcoming experience that will come as a result of consuming the bowl of oatmeal
Experience
The sensations of actually consuming the oatmeal and all the consumer’s senses that are involved; for example, the smell of the brown sugar mixed with the oats
Evaluation
The level of consumer satisfaction as a result of the consumption of the oatmeal, such as a healthy start to a new day, and the energy that is generated in anticipation of taking on whatever life throws at you that day
In your initial post, complete the following tasks:
Review the materials on the instructional resources and lecture presentation pages.
Provide a summary or draw a storyboard of a communication strategy Quaker might use in order to address each type of satisfaction.
Perform a search of secondary information or other examples that will help stimulate your development of this communication strategy.
