The purpose of this assignment is to apply the concept of business persuasion to an organizational context. The instructor will provide students with a list of approved topics, for which the student will attempt to persuade an audience to adopt (real or hypothetical) a new direction (i.e., develop a new business process, product, and/or service). In the process of persuading, the student must provide concrete and tangible directives for the organization including evidence supported by research.
