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Content
Name: Persuasive Speech Rubric (2018-19)
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Distinguished Proficient Basic Below expectations Does not meet expectations
Does the speaker capture attention and establish the introduction?
1) relevant attention-getting device
2) clear purpose
3) credibility established
4) preview of main points
Points:
7 (7.00%)
all elements are present
Points:
5.95 (5.95%)
three elements are present
Points:
5.04 (5.04%)
two elements are present
Points:
4.2 (4.20%)
one element is present
Points:
0 (0.00%)
none of the above
Is the organizational structure clear?
Points:
7 (7.00%)
very clear structure; effective transitions; signposts
Points:
5.95 (5.95%)
followed a logical structure; strong transitions
Points:
5.04 (5.04%)
main points were hard to identify; weak transition statements
Points:
4.2 (4.20%)
subpoints did not always relate to main points
Points:
1.4 (1.40%)
no clear order; hard to follow
Did the speaker use language effectively? 1) avoided offensive language (sexist,racist,etc.); 2) demonstrated grammatically correct language usage; 3) appropriate vocabulary; 4) vivid imagery; 5) avoided vocalized hesitancies
Points:
7 (7.00%)
all elements are present
Points:
5.95 (5.95%)
three elements are present
Points:
5.04 (5.04%)
two elements are present
Points:
4.2 (4.20%)
one element is present
Points:
0 (0.00%)
none of the above
Did the speaker exhibit good use of notes?
Points:
7 (7.00%)
notes used effectively and/or no notes used
Points:
5.95 (5.95%)
did not call undue attention to notes/memorization
Points:
4.3 (4.30%)
notes/memorization slightly hampered delivery and audience connection
Points:
3.61 (3.61%)
notes/memorization were distracting and hampered delivery and audience connection
Points:
0 (0.00%)
student read the speech or memorized it and delivered ineffectively
Did the speaker have effective eye contact?
Points:
7 (7.00%)
excellent eye contact
Points:
5.95 (5.95%)
eye contact only directed at certain segments of the audience
Points:
4.7 (4.70%)
occasional eye contact
Points:
3.5 (3.50%)
very limited eye contact
Points:
0 (0.00%)
no eye contact
Was the speaker’s nonverbal presentation effective? 1) appropriate appearance (no pajamas, hats, sunglasses); 2) poised, confident movement; 3) effective use of gestures; 4) appropriate facial expressions; 5) good posture
Points:
7 (7.00%)
all elements present
Points:
5.95 (5.95%)
four of the elements present
Points:
5.04 (5.04%)
three of the elements present
Points:
4.55 (4.55%)
two of the elements present
Points:
2.1 (2.10%)
one of the elements present
Did the speaker have effective vocal quality?
1) appropriate pitch
2) appropriate rate and use of pauses (not too fast or too slow)
3) appropriate volume (not too loud or too soft)
4) appropriate pronunciation/articulation
5) appropriate enthusiasm; spontaneous delivery
Points:
7 (7.00%)
all elements present
Points:
5.95 (5.95%)
four of the elements present
Points:
5.04 (5.04%)
three of the elements present
Points:
4.55 (4.55%)
two of the elements present
Points:
2.1 (2.10%)
one of the elements present
10. Did the speech include a summary and an effective conclusion?
1) restatement of the main points
2) restatement of the significance
3) use of effective closing device
4) clearly indicates that this is the end of the speech
Points:
7 (7.00%)
all elements present
Points:
5.95 (5.95%)
three of the elements present
Points:
5.04 (5.04%)
two of the elements present
Points:
4.2 (4.20%)
one of the elements present
Points:
0 (0.00%)
none of the above
Are points supported with qualified sources (logos)?
Points:
7 (7.00%)
all points supported with evidence and all sources cited
Points:
5.95 (5.95%)
most points were supported and most sources were cited
Points:
5.04 (5.04%)
each point supported with evidence, but no mention of sources
Points:
4.55 (4.55%)
some points were supported but with questionable evidence
Points:
0 (0.00%)
no support given; speech was personal opinion only
Does the speaker adequately describe the need (reason) for change? 1) clear statement of the problem; 2) examples and illustrations given to clarify the problem; 3) seriousness of the problem shown; 4) problem is shown to affect the audience
Points:
7 (7.00%)
all elements present
Points:
5.95 (5.95%)
three of the elements present
Points:
5.04 (5.04%)
two of the elements present
Points:
4.2 (4.20%)
one of the elements present
Points:
0 (0.00%)
none of the above
Were emotional appeals (pathos ) present in the speech?
Points:
8 (8.00%)
emotional appeals were dramatic and effective and appealed to the audience
Points:
6.8 (6.80%)
emotional appeals presented that appealed to the audience
Points:
5.76 (5.76%)
emotional appeals attempted but were delivered poorly (rushed, monotone, etc.) or were weak
Points:
5.2 (5.20%)
emotional appeals attempted but proved to be inappropriate for the topic or audience
Points:
0 (0.00%)
emotional appeals belittled the audience or caused them to react negatively to topic (or no pathos)
Does the speaker have credibility (ethos)? 1) was sincere; 2) had credible sources; 3) established common ground with the audience 4) referred to own experience
Points:
8 (8.00%)
all elements present
Points:
6.8 (6.80%)
three of the elements present
Points:
5.76 (5.76%)
two of the elements present
Points:
4.8 (4.80%)
one of the elements present
Points:
0 (0.00%)
no credibility
Was visual aid effectively integrated?
Points:
7 (7.00%)
professional quality and well integrated
Points:
5.95 (5.95%)
good quality, fairly well integrated
Points:
5.04 (5.04%)
poor quality; used without purpose
Points:
4.2 (4.20%)
poor quality; shown at the end
Points:
0 (0.00%)
no visual aid
Did the speaker fit within set time limits?
Points:
7 (7.00%)
Speech was between 5 min. 45 sec. – and 6 min. 15 sec.
Points:
5.95 (5.95%)
Speech length falls within 5 min. 30 sec. – 5 min. 44 sec. – or 6 min. 16 sec. – 6 min. 30 sec.
Points:
5.04 (5.04%)
Speech length falls within 5 min. – 5 min. 29 sec. – or 6 min. 31 sec. – 7 min.
Points:
4.2 (4.20%)
Speech length falls within 4 min. 45 sec. and 5 min. – or 7 min. and 7 min. 15 sec.
Points:
0 (0.00%)
Speech is shorter than 4 min. 45 sec. or longer than 7 min. 15 sec.
6 minute speech with 4 academic resources
