1. Marketing cost analysis:A. studies total sales volume first.B. adds sales revenue to various market segments or organizational units.C. investigates the costs incurred and profits generated from sales volume.D. is performed entirely by the headquarters marketing team.2. For a particular product line sales during the past year were about $15000000 cost of goods sold were $10000000 sales expenses were $1200000 and fixed costs were $2000000. What was the product line s contribution margin for the yearA. $13800000B. $3800000C. $5000000D. $30000003. With regard to the full costs versus contribution margin controversy which of the statements below is INCORRECTA. Under the full costs (or net profit) approach all cost must be assigned in order to determine actual profit.B. The contribution margin approach claims that only costs that are controllable and traceable to a particular segment should be subtracted from the revenue produced by that segment.C. In marketing costs analysis the trend in marketing profitability factors the full-cost approach.D. With the contribution margin approach costs are classified as either variable or fixed then all the variable costs are deducted from sales to determine a given segment s contribution margin.4. Which of the following approaches considers the interrelationships among marketing activities and the synergism of their effortsA. The marketing costs approachB. The input-output efficiency approachC. The full-cost approachD. The contribution margin approach
