Topic
Visit the Olympic Partner Programme page (https://www.olympic.org/partners) where you will find a list of the TOP Olympic Partners. Click on several of the sponsoring organizations and watch their promotional videos where they share their brand vision for the Olympic Games. Select one company that interests you and do further research on their Olympic sponsorship campaign. How are these companies activating around the Olympics? What types of assets and programs are they using to deliver their marketing messages to sport consumers around the world? What themes do you see among the TOP brands in how they use this global platform to advance their businesses over time?
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