Pick a Middle Eastern (preferably Saudi) company of your choice and conduct an Industry Analysis by answering the following questions:
A. In relation to the four characteristics of successful strategies in Figure 1.1 (textbook p.9), assess the strategy of your selected company.
B. Review Porters Five forces of competition framework (for your company), assess the power of the buyers, suppliers, and substitutes of your selected company. Given the Five Forces analysis outcomes, predict the level of industry profitability expressed as high, intermediate, or low.
C. What strategies can companies adopt to reduce competitive pressure and improve industry profitability? Pick a strategy of your choice and discuss its benefits related to competition, position, and revenue etc.
D. Define Key success factors and answer the following questions:
i. What are the KSFs of your company?
ii. How do customers choose between rival offerings?
iii. Have your companies KSFs changed over time? Explain.
Students must apply for APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook along with at least two scholarly, peer-reviewed journal articles.
Write at least 6-7 pages in length, excluding the title page, abstract, and required reference page, which is never a part of the minimum content requirements.
