There are many different message appeals that can be found in advertising including the use of the following (beginning on page 227):
(a) Endorsers
(b) Humor
(c) Appeal to fears and/or guilt of the consumer
(d) Sex or use of subliminal messages
(e) Music
(f) Comparative advertising.
Checklist:
Provide your own example of each of the six different message appeals that you have found in person or on the Internet that have not been used by any other students. Be specific about each example and provide the URL.
