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Marketing Brand Building

You are seeking a job at leading research group MBA:Foresights. They have asked you to demonstrate your skills and abilities in marketing by looking at the main issues firms need to take into account when building their brand(s) and also crafting their marketing communications strategies. They want to see how Read more…

Marketing Plan

You are seeking a job at leading research group MBA:Foresights. They have asked you to demonstrate your skills and abilities in marketing by looking at the main issues firms need to take into account when building their brand(s) and also crafting their marketing communications strategies. They want to see how Read more…

Describe what is meant by waste coverage. Assess whether this might or might not be a good media buy.

Standard essay format: introduction/body/conclusion. While you may certainly provide additional information from outside sources, please use the course textbook as your primary source of information screenshots of the text pages will be uploaded based on Advertising and Promotion: An Integrated Marketing Communications Perspective- George E. Belch & Michael A. Belch.  Read more…

Marketing

Q1 – The McKinsey article attached is part of a series on ad creativity and firm performance (an earlier result is on slide attached).  Is this perspective contrary to current digital practices that are producing hundreds of variations of simple ads for micro-targeting, some of which are machine driven?  What Read more…

marketing

This assignment has two parts. While working on your next career move,  you will create a 3-minute video and a supporting Briefing to pitch your big idea to your future CEO. This can be an idea on how to initiate change, improve or stop doing something in any of the Read more…

Documentary Imagination

Take-home test Documentary Imagination (2019-2020), Forceville General instructionsWrite an essay (max. 2500 words) on one of the topics listed below. Details about what factors will be taken into account for your mark can be found in the Course Guide. Use the pertinent literature we have hitherto read; finding other pertinent Read more…

Marketing

You are required to post your strategies and actions to the set scenarios/cases/questions for each of the 7 Topics on the MyLO discussion board (250 words).  Once you have posted your strategies and actions you will be able to see the posts of other students in that discussion group. You Read more…

Any topic (writer’s choice)

Write a critical essay incorporating key themes in the book, in doing so, compare it with one of the social networking sites that has not been discussed in the book. Has social networking site for musicians improved since then? What has changed and remained the same?

Elk Mountain Hotel case study

Read the Elk Mountain Hotel case study on page 625-627 of the text. Develop a publicity/public relations campaign appropriate for Elk Mountain Hotel. Include cost estimates. Remember that free publicity costs something such as room and board for travel writers. Min 500 words. Please ensure to follow APA formatting to Read more…